Website Audit Report
Technical SEO Assessment & 3-Month Action Plan
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January 2025
| Issue Category | Count | Priority |
|---|---|---|
| 4xx Resource Errors | 4 | Critical |
| Resources Blocked from Indexing | 11 | Critical |
| Pages Too Large (slow load) | 34 | High |
| Title Tags Too Long | 61 | High |
| Duplicate Title Tags | 16 | Medium |
| Mixed HTTP/HTTPS Content | 22 | Medium |
Google prioritizes mobile-first indexing. A score below 50 significantly hurts rankings and user experience. This is the #1 priority to fix.
| Metric | Mobile | Desktop | Target |
|---|---|---|---|
| Performance Score | 44/100 | 74/100 | 90+ |
| First Contentful Paint | 4.9s | 0.7s | <1.8s |
| Largest Contentful Paint | 19.9s | 3.4s | <2.5s |
| Speed Index | 8.7s | 1.9s | <3.4s |
With an LCP of 19.9 seconds on mobile, visitors are leaving before seeing your content. Google demotes slow sites in search results.
Trophy Pond has strong domain authority and unique expertise, but technical issues are holding the site back. These problems must be resolved before link building can be effective—you can't build a house on a cracked foundation.
Currently, Trophy Pond's service pages combine multiple topics—lakes with ponds, construction with repair. This dilutes topical relevance and makes it harder to rank for specific searches.
"Lake Management" — covers both lakes AND ponds
"Pond and Lake Construction & Repair" — combines construction AND repair
"Tennessee Pond Management" — general, not city-specific
When someone searches "pond builder Nashville," Google wants to show a page specifically about pond building in Nashville—not a general page that mentions ponds, lakes, construction, and repair all together. Focused pages rank better.
CURRENT → NEW STRUCTURE
Existing pages will be tightened to focus specifically on construction and building. References to "repair" services will be moved to dedicated repair pages, ensuring each page has clear topical focus.
Competitors like NorthStar, 615 Ponds, and Music City Water Features already use this strategy—dedicated pages for every service and city. By restructuring content, Trophy Pond can compete directly for specific, high-intent search queries rather than getting lost in generic results.
Priority: Content first, technical optimization as time allows
Goal: 8-12 new focused landing pages, improved page speed, critical errors resolved
With foundation in place, focus shifts to refinement and authority building
Goal: Measurable ranking improvements, initial authority building
If highly relevant opportunities arise outside the current scope—such as timely digital PR placements or strategic link prospects—I will reach out to discuss.
Content restructuring is the primary focus. Technical tasks will be completed as time allows, with critical issues addressed first.
By end of Month 3, Trophy Pond will have a technically sound website with focused, relevant content targeting specific services and locations—positioned to compete for "pond builder," "lake management Nashville," and "pond construction Tennessee."
Content comes first. Building focused pages for each service and location is the primary focus. Technical tasks completed as time allows. This ensures maximum ranking impact while building a foundation for link building.
Let's schedule a call to review these findings in detail. Trophy Pond has incredible expertise—with the right content strategy and technical foundation, the site can dominate Tennessee's pond and lake management market.
This audit is based on data from Screaming Frog, SEO PowerSuite, and Google PageSpeed Insights (January 2025).