SEO Strategy Proposal
Lake & Pond Management Services • Tennessee & Beyond
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| Keyword | Volume | KD | Domains to Rank |
|---|---|---|---|
| pond builder | 500/mo | 7 | 8 domains |
| pond contractor | 250/mo | 15 | 13 domains |
| pond management | 450/mo | 2 | 3 domains |
| lake builder | 200/mo | 12 | 13 domains |
| lake management | 200/mo | 33 | 41 domains |
"Pond builder" and "pond management" have excellent volume with low competition. Note: Rankings fluctuate daily—we track average positions via Search Console for accurate measurement.
Of your 69 referring domains, only ~9 carry real SEO value. The remaining 60 are low-quality directories and spam sites unlikely to move rankings. Building quality links is critical.
The "lake management" term nationally is dominated by PE-backed companies with deep pockets. Competing requires digital PR—not just technical SEO. Win pond terms first, then attack lake terms strategically.
Ads management is included in both packages (ad spend billed separately to Google). I highly recommend using paid search to capture lake building opportunities beyond Middle Tennessee—expanding your reach while SEO builds momentum.
Of your 69 referring domains, only about 9 carry meaningful SEO weight. The rest are low-quality directories and spam sites that won't help you rank for competitive terms.
Recent links from rankongoogle.agency, bizidex.com, everythingfordads.com, linkcenter.com — these are low-authority sources unlikely to move the needle.
To win competitive terms: You need links from outdoor publications, home & garden media, local news, and industry sites.
For serious national reach on lake terms, budget an additional $250–$500/mo minimum for digital PR outreach. This is separate from the SEO retainer and essential for competing with PE-backed competitors.
Month 1–2: Technical fixes, content optimization, initial link building, ads campaign launch • Month 3: Ranking improvements on pond terms, expanded content, ongoing optimization • Month 4+: Attack lake terms with sustained digital PR investment
Low-cost links from podcasts and directories provide some value but often fall off over time. To compete for lake management nationally and win high-end contracts, you need real authority from editorial placements that last. Digital PR builds the foundation PE-backed competitors already have.
Ad spend paid directly to Google. Link building and digital PR budgets are in addition to package pricing and billed separately.